Digital Marketing Projects
Conducted a multi-channel ROI analysis for a simulated e-commerce ad campaign using key performance metrics like ROAS, AOV, LTV, CAC, and conversion rates. Used insights to recommend budget reallocation strategies and campaign optimizations.
This project highlights SMART goal setting for Feels Like Home’s product launch, with a focus on growing subscribers and improving conversions through referral incentives and audience segmentation. It sharpened skills in strategy, targeting, and performance tracking in email marketing.
This project showcases customer segmentation for Feels Like Home’s “For All” launch, using survey data to tailor email content around specific needs like small spaces, pet-friendliness, and local promos. It reflects strengths in data-driven personalization and strategic email marketing.
This project is a sentiment analysis simulation for Great Grounds, focused on extracting marketing insights from social media mentions. It highlights trends in customer preferences and concerns, leading to targeted messaging and promotional strategies.
This project involved developing customer personas, Budget Buyers and Variety Shoppers, based on data and demographic trends for a fictional bedding brand. These insights guided tailored UX and marketing strategies.
This project focused on optimizing webpage titles and meta descriptions for Founders’ Dairy, a fictional specialty foods brand, to boost click-through rates, enhance SEO rankings, and improve content relevance across product and recipe pages.
Developed a high-performing responsive search ad for Oscar’s Bakery to promote its new online ordering feature, combining persuasive copywriting, keyword strategy, and ad extensions to boost click-through and conversions.
A comprehensive stakeholder communication plan for a digital marketing campaign promoting educational toys using stakeholder mapping, role analysis, and performance metrics to ensure aligned, transparent, and effective communication throughout the campaign.
This project features five strategic data visualizations built with pivot tables for L'Acier’s digital marketing team, uncovering key traffic and conversion trends by time and weekday to optimize campaign performance.​
This project analyzed two Twitter posts' data by a mock coffee brand, Great Grounds, to determine what drives social engagement.
This project involved managing a simulated Google Ads Search campaign by evaluating and applying six automated optimization recommendations, focusing on aligning with business goals, boosting ad efficiency, and maintaining strategic control.
Designed an A/B testing plan for a hypothetical hotel brand to test the effectiveness of a deal-focused headline. The test aimed to increase the ad’s conversion rate from 2% to 7% based on audience behavior insights.
This project utilized Constant Contact to segment an email list by geography and birthdays, enabling two personalized skincare campaigns, one promoting a hydrating line to dry-climate residents and another offering birthday discounts to April-born subscribers.
This project involved designing a responsive, branded Mailchimp campaign for Homework Helpers’ fall enrollment, incorporating visuals, custom layout, brand colors, and clear CTAs to boost audience engagement.
This project involved using Google Analytics to analyze user acquisition, engagement, and monetization data for the Google Merchandise Store, revealing key trends in traffic sources, cart abandonment, and top-selling products to drive actionable insights.