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My Projects
My digital marketing projects span campaign strategy, audience segmentation, SEO, email marketing, paid ads, and analytics. Each one focuses on using data-driven insights to create targeted, impactful campaigns that boost engagement, reach, and conversions.
My data analytics projects focus on turning raw data into clear insights using tools like Google Analytics, Excel, and Python They highlight trends, patterns, and opportunities to help make better marketing and business decisions.
My graphic design projects explore typography, layout, and visual storytelling to create engaging, impactful designs that connect with their audience.
My UI/UX work so far includes a single project where I explored the full design process, from user research and wireframing to prototyping, focusing on creating a user-friendly, visually cohesive experience.
These projects span Media, English, and Film studies, reflecting four years of interdisciplinary learning through essays, presentations, creative work, and collaborative assignments.
My research work combines marketing, psychology, and media studies, using data analysis and critical thinking to explore real-world questions and present well-founded insights. I have written two papers: a seminar research paper and a thesis.
For my capstone, I co-created Neologism, a self designed and printed newsletter offering critical alternate commentary on fashion, beauty, books, and art, paired with original visuals and design.
Served as a mentor and team leader at Build Up Internships, guiding two high school student teams in completing real-world projects with BleuStory and Love Intuition, both Duke University–affiliated brands. Managed students, parents, company representatives, and program coordinators, developing leadership, patience, and communication skills while ensuring project success.
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During my time at SSLA, I actively contributed to several student-led clubs and cells, taking on roles that combined creativity, collaboration, and communication. I worked as a Graphic Designer for the International Cell, Reverb Radio (student-run podcast), and the SSLA Newsletter, where I also played a key role in its complete rebranding. These experiences allowed me to strengthen my design skills while supporting initiatives that showcased SSLA’s culture, collaborations, and student voice.
My prose and poetry pieces explore themes of identity, relationships, and everyday moments, blending storytelling with a personal, reflective voice. A space that is wholly me.
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