UI Web Design: Kalamkari Craft Showcase

Project Type

This project is based on building a four page web scroll showcasing the Kalamkari craft for an exhibition held by CraftsIndia.

This project was completed as part of the Graphic Design Certificate Course at AND Academy, conducted in collaboration with the Indian Institute of Art and Design (IIAD), Delhi, and Kingston School of Art, Kingston University, London.

UI Web Design

Date

April 2023

Welcome to my digital designing for social media project.

My journey in design has been fueled by a desire to blend innovation with aesthetics, crafting engaging and impactful visuals that resonate with audiences. Keep scrolling to know my design process for this project!

Technical Skills

Adobe Photoshop

Adobe Illustrator

Miro Board

Project Brief

An organization that promotes art, craft and heritage of India is planning a unique handicrafts exhibition and bazaar that will be held through the year in various Indian cities. As part of the promotion, they would like to design a set of brochures and webpage, one for every art or craft style that will be featured in the exhibition.

Audience: Middle / Upper-middle class with an interest in Indian art & crafts and purchasing power

Age group: 18-70 years

Initial Exploration

Taking ahead Sketch 2

I chose idea number 2 because it provided a comprehensive insight into both the exhibition and the intricate world of Kalamkari art. The seamless flow of information painted a vivid picture as I envisioned scrolling through the content. Each detail neatly aligned, creating a cohesive structure that beautifully encapsulated the essence of Kalamkari artistry.

Pg 1

Pg 2

Pg 3

Pg 4

Visual Bank: Crafting a Narrative

Creating a visual bank which brings out the essence of my webpage through selected colors, textures, typography and symbols that brings out the authencity of the Kalamkari craft.

Rich Reds: Symbolizing passion, energy, and vitality. Deep reds can evoke a sense of tradition and warmth.
Earthy Tones: Such as terracotta, ochre, and sienna, reflecting the natural hues found in pottery, textiles, and landscapes.
Golden Hues: Signifying opulence, luxury, and a touch of royalty. Gold can represent the intricate craftsmanship and value of the showcased items.
Royal Blues: Conveying sophistication, depth, and a regal touch. Deep blues can add a sense of elegance to the design.
Muted Greens: Reflecting nature, growth, and harmony. Soft greens can represent the eco-friendliness and sustainability of handmade crafts.